The first few months of the new year offer a fresh start for most of us. The first quarter presents opportunities to get things accomplished as a mortgage originator that you didn’t get to last year, but vowed you would pursue in the year ahead.
New opportunities are always a good thing, but we still have limited resources. The resources that are the most scarce are usually time, money and people.
With finite resources, we have to choose our activities, including business-development initiatives, wisely. What will be worth the investment of these resources for the best pay off in the long run? This question is important to answer before choosing where to focus your business-development activities in 2018.
What business-development opportunity offers all of these factors? The answer: the minority homebuyer market. If your 2018 business strategy isn’t inclusive of diverse markets, you are missing a huge growth opportunity.